
Dare to Care, a new initiative to support Christchurch businesses, enables all New Zealanders to easily identify and buy Christchurch made products and services. By buying these branded items, you will be helping businesses, families, communities and the city rebuild.
Campaign creator, Declan Scott of She Chocolat says it also showcases our businesses in a positive, progressive light and demonstrates to New Zealand we are committed to making and creating great products and services.
"Businesses, just like people, need support, encouragement and inspiration. The time for handouts has passed, it is time for positive action. For New Zealand to grow, Christchurch needs to regain its momentum in the commercial space.”
The recent events in Christchurch has given local businesses the opportunity to take the lead in nurturing and caring for its people. "Since the earthquakes many businesses have a renewed sense of purpose and have seen the need to take a more active and involved part in supporting the community,” Declan adds.
"We rely on businesses to generate the opportunities for us all to apply our skills or as an outlet for our creativity. As an employer there are many factors to consider - more than just simply the financial considerations of running a business.
"The experience we have all shared has changed our perspective, and many business owners recognise they play a vital role in supporting their people and their families, which in turn supports entire communities. This crisis has seen a shift in business values and more than ever before, we are recognising the worth in each other and in working together, which is enabling us to bring our businesses to life with renewed vitality.”
The earthquakes have allowed many to break the mould. The tough times have broken down barriers and by supporting each other, getting creative and thinking progressively – we will survive and rebuild.
The Dare to Care logo is available to all local manufacturers to identify their products as Christchurch made. The logo represents the joining of hearts and the connectivity of the Christchurch community.
The inspiration for the design came from the Rose Window in the Christchurch Cathedral. "The strength required to continue standing in the face of greater challenges and continual earthquakes takes great courage and commitment. Look for the logo and help the businesses of Christchurch - help us be daring by you caring.”